Our Approach

The Cooley Auctions guarantee

At Cooley Auctions we categorically guarantee to deliver an absolutely professionally executed auction
process for our valued clients. Striving for excellence in everything we do, our young, fresh, engaging team of auctioneers generates a level of excitement and interest that our competitors can’t emulate. Compliant with the law in every respect, we are a totally independent entity following a strict preparation regime for every auction we conduct. We lend our services to a broad spectrum of respected real estate agencies who rely on our experience, knowledge and commitment to add the final touch to their marketing effort, culminating in outstanding results on auction day.

Our vision & philosophy

Our vision is simple – to be recognised as the best auctioneers in Australia. Right from the outset it was our intention to develop a carefully selected auctioneering team across the country who could consistently deliver results that exceeded our clients’ expectations. We’re essentially here to showcase our clients – they’re the most important aspect of our business – and we do whatever it takes to represent them in the most positive and professional way. We also treat all buyers equally, giving every potential purchaser the respect they deserve. We recognise that buying a home is a critical and often daunting process and this empathy is genuinely reflected in the way we conduct our auctions and the level of comfort we instill in buyers.

Our results

We believe that exceptional sales results are best achieved through clever marketing and hard work during the sales campaign combined with a perfectly executed auction. Our results depend greatly on the clients we align ourselves with, and hence we are teaming up with the best agencies in the country to create a formidable sales presence. We also understand that our success is largely due to the quality of properties our clients list and the manner in which they market them. To this end, we aim to help clients enhance their ability to achieve the best possible sales results utilising the auction process. At the end of the day, our results speak for themselves – we consistently achieve higher clearance rates than our competitors.

Our difference

We have a number of genuine points of difference which give us a distinct edge. We make it our business to
know the market inside out and we understand what it takes to be an outstanding auctioneer. As a vibrant young team we know exactly how to create an enthusiastic and comfortable auction environment which engages buyers. We understand people – that’s the business we’re in. We understand the psychology of buyers and sellers and we use this to our advantage, adapting to every personality to achieve the maximum sale price. We’re also really conscious of giving something back to the community and regularly lend our services for charity auctions for a range of worthy causes.

Our future

Our reputation and our future depend on the service we provide and we work tirelessly to ensure that our service is unrivalled. Our current growth and quality client base is testimony to this. Our market share is continuously growing. We have gone from 358 auctions in our first year, 991 auctions in our second, 1564 auctions in our third, 2364 in our forth and we will make 3000 in our fifth. No other independent auction company can lay claim to growth like this in such a short period of time. We will continue to nurture promising young auctioneers who share the Cooley Auctions ethos, with the intention of continuously developing a national brand which is synonymous with premier auctions around the country.