What it takes to be a top performing agent
What does it take to be a recognized as a trusted advisor? This month we look at some of the traits of a top-performing agent and what makes them successful. Success is measured in many different ways because each and every one of us has our own idea of what it is to be successful.
At Cooley Auctions we are blessed with working with some of the country’s top estate agents. We see two sectors of agents – those that sell in affluent suburbs and write huge fees with fewer transactions and those that sell in less expensive markets with an outstanding volume of transactions. The common trait in both types of agent is an overwhelming belief in their own ability. This belief is reflected in an aura of confidence, which is the key driver to their success.
Top-performing agents have a way of building a relationship with someone very quickly – you can’t help but like them. They have an amazing amount of pride in their appearance, not just in the way they dress and present themselves but in the way they present their brand in the marketplace. They have a standard of excellence that they live by from the way they present a listing to the way a sold sticker is placed on a signboard. Top-performing agents don’t reinvent real estate sales, they get the basics right and their consistency of communication is exemplary. A top-performing agent has first class market knowledge. They inspect competing homes on the market wherever possible and make time to understand the market they sell in. They have a firm belief in auction as their number one method of sale and vendor-paid marketing is a positive by-product of this. Finally, a top-performing agent requires a team – a team that lives by that same standard of excellence that supports each other from administration right through to after sale service. We believe that everyone has the ability to be a top-performing agent. You simply need to make the decision that that’s who you want to be and devise a plan on how to achieve it.
Market highlights
Residential sector
A classic freestanding character-filled home lovingly owned for 45 years at 88 Clements Street, Russell Lea sold for $1,390,000 in front of a huge crowd of over 100 people with 9 registered bidders through Jacki Williams, Warwick Williams Real Estate. Auctioneer: Paul Millett
A 527m2 block in a sought after street in the highly regarded suburb of Mount Pleasant at 143a New Mount Pleasant Road sold at auction with 5 registered bidders for $180,000. The 4 bedroom home at 143 New Mount Pleasant Road sold for $715,000 through Darren & Nicole Kay, Belle Property Wollongong. Auctioneer: Jeremy Hodder
A grand Victorian terrace in need of complete renovation at 16 Rose Street, Chippendale sold at auction in front of a big crowd with 9 registered bidders for $887,500 (a massive $87,500 over its reserve) through Chris Pappas, Elders Newtown. Auctioneer: Ricky Briggs
A grand freestanding terrace on almost 400sqm, boasting a north easterly aspect and surrounded by private gardens, entertaining terrace and pool at 26 Macquarie Terrace, Balmain sold at auction for $2,380,000 through Samantha Elvy, Cobden & Hayson. Auctioneer: Christopher Mourd
Commercial sector
A prime South Sydney residential development site on 4,843sqm at 78-82 Bay Street, Botany sold at auction for $7,188,000 (a huge $2,688,000 over its written reserve) through Guillaume Volz, Colliers International. Auctioneer: Damien Cooley
Town Hall Hotel, a terrific hotel with 15 gaming entitlements at 29 Station Street, Waratah sold at auction for $2,000,000 through Mike Wheatly, Knight Frank Hotels. Auctioneer: Damien Cooley
An outstanding showroom located in the heart of William Street, Darlinghurst as Lots 32 & 33, 121-129 William Street sold at auction for $1,500,000 through Miron Solomon & Warren Duncan, City Commercial Property. Auctioneer: Damien Cooley
AThe 49 suite Madison Motor Inn at 109 Madison Drive, Charlestown sold at auction for $5,400,000 through Ray Larkin, Manenti Quinlan & Associates. Auctioneer: Damien Cooley
Damien Cooley
Director - Cooley Auctions
